Spartin Global is fractional Amazon leadership for established brands. One senior operator across Seller Central, Vendor Central, advertising, inventory, catalog, and marketplace operations, without the cost or commitment of a full-time executive.
// Seller Central · Vendor Central · Advertising · Inventory · Catalog
One team. Every Amazon function. The people who decide are the people in the account.
Executive Amazon leadership for brands that need senior marketplace expertise without hiring a full-time executive.
Seller Central strategy and execution across account health, catalog, inventory, advertising, and marketplace operations.
Profit-focused advertising strategy that aligns campaign performance with business objectives, not vanity metrics.
Search-driven listings that improve discoverability, conversion, and long-term organic growth.
Premium creative that communicates value, strengthens your brand, and converts shoppers into customers.
Vendor Central strategy and execution across catalog, content, technical operations, and marketing.
You'll always know what we're doing, why we're doing it, and what it returned.
We evaluate your Amazon business, identify opportunities, uncover operational gaps, and prioritize the initiatives that will have the greatest impact.
We identify the highest-impact opportunities and develop a strategy that aligns with your business goals.
We lead execution across advertising, catalog, creative, operations, and marketplace management, ensuring every initiative supports the overall strategy.
We review what's working, address what isn't, and adjust priorities based on performance and changing business needs.
Spencer and Martin. Two operators who each spent years running the whole thing alone, strategy and execution, because there was nobody to hand it to.
Most Amazon strategy is written by people who have never built the campaigns they're recommending. Most execution is done by people who weren't in the room when it was decided. That gap is where accounts break.
Today one of us leads strategy and one leads execution. Neither learned it secondhand, and neither disappears after the kickoff call.
Former Amazon leader with more than 16 years of marketplace experience spanning Seller Central, Vendor Central, advertising, catalog strategy, and Amazon operations. Cory partners with established brands as a fractional Amazon executive, providing the leadership and strategic direction needed to strengthen marketplace performance.
Dylan leads marketplace execution across advertising, creative, catalog management, and listing optimization, ensuring strategic initiatives are implemented consistently and effectively. He works alongside clients to turn strategy into disciplined execution across every stage of the Amazon business.
Executive Amazon leadership backed by disciplined marketplace execution. Every engagement combines strategic direction with consistent execution, giving you visibility, accountability, and measurable progress.
A sample of recent engagements across categories.
Full account assessment, campaign rebuild by match type, and weekly bid governance turned an over-spending account into a profitable growth engine.
Search Query Performance analysis identified ~48K uncaptured monthly purchases going to one competitor, then built the campaign structure to win them.
Vine review mining and SQP data showed the listing's traffic was fine; the page wasn't converting. A targeted content overhaul fixed the right problem.
// Engagements summarized and anonymized. Ask us to walk through the details in your strategy session.
Vendor Central expertise that goes beyond the catalog. We manage the 1P side end to end: catalog integrity, content, technical operations, and the marketing programs that drive velocity.
Talk vendor strategySKU consistency, variation families, and data accuracy across the whole catalog.
A+ Content, brand storefront, and listing copy managed end to end.
Feeds, suppressions, and marketplace troubleshooting resolved before they cost sales.
Coupons, Best Deals, Lightning Deals, Subscribe & Save, and Vine, tracked to ROI.
Every category has its own search behavior, fee structure, and competitive dynamics. We've led accounts across these and more.
Seasonal demand curves, technical buyers, spec-driven search.
Subscribe & Save economics and review velocity management.
Gift-season peaks, variation-heavy catalogs, A+ that converts.
Launch momentum, brand protection, and Q4 inventory strategy.
Parent-child structures, size-color matrices, return-rate control.
Repeat-purchase flywheels and meltable/expiry logistics.
Loyalty-driven niches with heavy subscription competition.
Compliance-sensitive listings and regulated claim language.
Of the work happens inside your account. You own every campaign, listing, and asset we build, always.
Weekly optimization. Bids, budgets, and negatives reviewed every week, not every quarter.
Advertising, listings, and creative under one roof, so every function pulls in the same direction.
What we're telling our clients right now.
What the new title limit and Item Highlights field mean for your catalog, and how to restructure titles without losing rank.
Read the briefing → StrategyThe margin, control, and operational trade-offs between Vendor Central and Seller Central, and the hybrid models in between.
Read the briefing → OperationsBids, budgets, negatives, and search-term harvesting: the exact rhythm that keeps wasted spend from creeping back.
Read the briefing →Talk with an Amazon executive, not a sales rep. We'll review where your account stands, where it's leaking, and whether fractional leadership is the right fit.
Pick a time that works for you. Thirty minutes with an Amazon executive to talk through your account.
Schedule My Strategy Session